Instagram is the latest social media platform to offer a “mute” option to its users. By “muting” an Instagram account, users are able to continue following an account without needing to see any new posts.  Users will, however, receive notifications if they have been tagged in a post or if any comments have been made.  Read More

Addressing negative online reviews can be a delicate task. It’s important to take control over your reputation and manage reviews diligently. Small Screen Producer offers five quick tips on how to handle this challenging public feedback.   1. Keep Your Responses Simple and Direct Confronting any negative feedback head-on is essential. Replying publicly to your  Read More

Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs.  But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that can help your brand better leverage its marketing efforts.   1. Detailed Landing Page Reporting  Read More