Have you incorporated Pinterest into your marketing mix yet? According to new study, there are currently 47 million active users on Pinterest and that audience is expected to grow. What’s more, Pinterest presents marketers with many opportunities to reach out to their customers and help them along the buying process through its attractive visual interface.  Read More

Google’s online video site, YouTube, will be upping its appeal to product-based merchandisers very soon with the introduction of a new ad format called TrueView for Shopping. Built in the same way as YouTube’s card-style annotations, the mobile-friendly ad format will give advertisers an option to highlight featured products or related information within an ad  Read More