Short-Form Videos (Two Minutes or Less) are Top Content Marketing Performers
Content Marketing, Digital Media Marketing, News, Video Marketing | 7.10.19
When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the... Read More
Clever Company Protects Brand Reputation with Climate Change Campaign
News, Pool Marketing Site, Reputation Management | 6.12.19
As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change... Read More
Half of Small Businesses Have No Marketing Plan for 2019
Digital Media Marketing, News, Online Marketing, Pool Marketing Site | 5.29.19
This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of... Read More
YouTube Testing Back-To-Back Video Ads
Blogs, Digital Media Marketing, News, Social Media, Video Marketing, YouTube | 11.29.18
YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertise Read More
