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Yelp Online Reviews Play Key Role in Purchase Decision Making
News, Online Marketing, Reputation Management
When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google Read More
Google has just begun rolling out what it has referred to as the “biggest leap forward” they have taken over the past five years, and one of the biggest leaps forward in all of Search history. The product is known as BERT (Bidirectional Encoder Representations from Transformers), an intuitive network-based technique being used for the Read More
Short-Form Videos (Two Minutes or Less) are Top Content Marketing Performers
Content Marketing, Digital Media Marketing, News, Video Marketing
When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the major emerging trends this year, and the short-form video was among their top 5 list. Read More
Clever Company Protects Brand Reputation with Climate Change Campaign
News, Pool Marketing Site, Reputation Management
As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit Read More