Google Marketing Live 2019 was loaded with huge announcements. Among the most exciting of the lot for pool and spa companies were the up-and-coming Google Ads formats. New Google Ads Formats for 2019 Google announced three brand new types of... Read More

Pool and spa companies deserve the best value for their money, which is why Pool Marketing Site ventured into this space. But with online marketing budgets growing thinner for many, it can be difficult to know which marketing investments will... Read More

The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or Read More

Selling products or services to any generation is a challenge, but millennials have a lot of advertisers scratching their heads and struggling to come up with solid marketing campaigns.  This is because of a number of factors, like: Millennials Read More

Econsultancy and Adobe recently teamed up and released their 2018 Digital Intelligence Briefing report.  Not surprisingly, their research revealed that marketers were most interested in optimizing the customer experience this year. The report in Read More

The spookiest, most spine tingling night is upon us once again, and we at Small Screen Producer are celebrating by sharing some of the scariest and most shocking online marketing statistics we have uncovered over the past year. 1. The... Read More

Ever wonder how long it takes a lead to actually convert once they have clicked on your ad?  Google AdWords may have some answers for you with its new “days to conversion” AdWords segment. “Days to conversion” provides users with... Read More

Fall is officially in full-swing which means one thing to marketers: time to prepare for the upcoming holiday season!  Things may seem quiet now, but once Halloween hits your business will soon be scrambling to prepare for Black Friday, Cyber... Read More

The Fourth of July is right around the corner and customers are looking to celebrate.  Part of celebrating Independence Day almost always involves splurging a bit, whether that is on a new red-white-and-blue outfit, a new barbeque, or food to... Read More

Bing Ads has introduced a pilot program designed to help marketers and advertisers reach their target customers. American users will be able to take advantage of their new In-Market Audiences, and advertisers worldwide will be able to make use of... Read More