No other platform gives pool firms the opportunity to share their gorgeous spas, swimming pools and their features like the fastest growing social media network Instagram. But the channel can be an overwhelming place to be for business owners –... Read More

Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, Read More

If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscri Read More

Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike... Read More

New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and profess Read More

If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Inv Read More

Advertising on social media, websites and apps through video, audio, text and images (also known as display advertising) has become one of the most effective methods for expanding a brand’s reach and attracting visitors. Some industries tend to Read More

Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind... Read More

This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of... Read More

Not too long ago, automated customer service was something that was frowned upon. It was clunky, unhelpful and a time-waster. Thanks to advancements in AI, however, automated forms of customer care like chatbots are not only being accepted by consume Read More