Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing automation, and why  Read More

There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing.  Surprisingly, it takes less than a second for a  Read More