The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the  Read More

The holiday shopping season is a busy time for everyone. This year, everything has become more unpredictable due to the COVID-19 pandemic. With more customers shopping from home than ever before, now is the time for pool and spa companies to take advantage of online sales opportunities. But with so much competition online, it can  Read More

Generating leads the right way is more than attracting casual visitors to your website. Granted, more website visitors are a step in the right direction, but this casual traffic doesn’t mean much if your website isn’t converting visitors to actual paying customers. If you want to attract and convert more quality, ready-to-buy leads for your  Read More