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There are so many different avenues you can choose to spend your pool marketing dollars. But are you investing your money in the right places? If you haven’t taken a holistic view of your marketing efforts over a year, it’s time to revisit your plans. Over time, many companies fall into a rut where their Read More
Google Chrome to Start Blocking Pool Websites with Mixed Content
Google, Web Design, Web Development, Websites
Last week Google stated that they will begin blocking mixed content on its Google Chrome browser. The update – known as Chrome 79 – is set to take place in December 2019. This is a big deal considering Google Chrome is largely the most popular web browser in existence today. So what exactly is “mixed Read More
What Is Website Retargeting and Its Potential for Pool & Spa Companies
Local Marketing, SEO tips, Websites
Did you know that less than 2 percent of those visiting your website are converting on their first visit? This means that 98 percent of potential prospects need a bit more encouragement from you – and this is exactly where website retargeting can step in. Website retargeting gives pool and spa companies the opportunity to Read More
5 Website Design Essentials for Pool & Spa Companies
Pool Marketing Site, Web Design, Web Development, Websites
Pool and spa website design has evolved from building a website that’s clean and informative to now needing to be pleasing to both real-life consumers and search engines. Because we work in a unique industry, there are some specifics that every pool and spa firm should have included on their website. 1. A Beautiful Gallery Read More