Gone are the days of relying solely on traditional marketing techniques for small businesses. In today’s digital age, video marketing has become a vital tool to establish an online presence, attract new clients, and build brand awareness. As a pool construction and service business, setting up a video channel can be a game-changer for your  Read More

The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success. From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is it’s open to all types of businesses. If you’re  Read More

Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.  Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases,  Read More