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Online Shopping
Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began. Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases, Read More
Brick and mortar stores were, at some point, the gold standard for business. Fast forward to decades, and the e-commerce industry is giving in-store shopping a run for its money. It may be time for pool and spa companies to consider transitioning some sales into e-commerce and online shopping. Brick and mortar stores are still Read More
Instagram Checkout is now available to retailers in the US! The Checkout feature allows customers to purchase without ever leaving the Instagram app. Now users will enjoy a streamlined process to convert Instagram followers into loyal customers. Here we explore Instagram’s new Checkout feature and how your business can benefit. What is Instagram Checkout? Instagram Read More
Pivot Your Pool & Spa Business for Success in 2021
Digital Media Marketing, Google, Latest and Greatest, Online Marketing, Online Shopping, Retail, Web Design, Web Development, Websites
COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your Read More