Before online shopping, there were exclusively brick-and-mortar stores – businesses with a physical presence and a building. When the 80s and 90s rolled around, customers started making the first online purchases, and the e-commerce age began.  Move to the present, and the e-commerce numbers are mind-blowing. As of 2019, 1.92 billion people made online purchases,  Read More

Brick and mortar stores were, at some point, the gold standard for business. Fast forward to decades, and the e-commerce industry is giving in-store shopping a run for its money. It may be time for pool and spa companies to consider transitioning some sales into e-commerce and online shopping. Brick and mortar stores are still  Read More

COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your  Read More