Facebook Ads are a key component to almost any pool and spa advertising strategy. With there being well over 2 billion monthly active users, and e-commerce click-through rates having tripled over the past two years, Facebook is certainly the place... Read More

Facebook rolled out their Instant Forms (previously known as Lead Forms) late this year to make things like signing up for newsletters, requesting samples and receiving contact information easier for brands and users alike. While Instant Forms have p Read More

Customer service has changed a lot over the years, with consumers expecting to wait a month or two for a reply letter in the mail to almost instantaneous responses over social media. Well, maybe not exactly instant. But they expect... Read More

  Did you know that last year was the best holiday season for online retailers since 2011 (eMarketer, 2017)? In the United States alone, ecommerce business increased by 17.8 percent throughout November and December. There are a lot of reasons... Read More

Social content-sharing website StumbleUpon is saying sayonara after 16 years of service.   The website is credited as being one of the earliest social media sharing platforms and has grown to 40 million users since it opened its doors in... Read More