Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, and pool companies, to promote their services to nearby customers. They are paid ads that appear at the top of the Search Engine Results Page (SERP) when people search for local services on  Read More

As a small business owner in today’s business climate, you’ve got your work cut out for you if you want to be visible to your clients. Between other small businesses and the Fortune 500s, regular competition is assured. Your best bet for surviving and thriving is to make your business known to as many people  Read More

Did you know that 46% of all Google searches are for local information? Most online searches on Google often lead to organic leads, which may result in actual conversions. Also, 97% of people find out the necessary information about a local business online before visiting in person. As a local pool and spa company, your  Read More

As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance.  Google Search Console  This free service offered by Google helps you monitor, maintain, and troubleshoot your  Read More