If you have a pool and spa business and pay a fortune for marketing, you likely spend a significant chunk of it on pay-per-click advertising for a good reason – it’s highly effective. PPC marketing enables you to stick to a marketing budget because you are not paying unless your campaign works well. But what  Read More

Digital advertising has become the norm when promoting a business in the modern world. Even local companies are turning to online promotional strategies to attract more customers. The term “digital marketing” can refer to a wide range of advertising strategies. Some are free, and others cost money – such as Google search ads.  In a  Read More

COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your  Read More