Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs.  But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that... Read More

The Google Analytics tool is a treasure chest bursting with golden insights and shiny data that every advertiser should be using to his or her advantage.  This would explain why it continues to be the most widely used web analytics... Read More

Search engine marketing (SEM) is among the most valuable inbound marketing methods available today.  While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you c Read More

In March of this year Small Screen Producer reported on the Google “broad core” algorithm update which sent brands and advertisers scrambling.  Though little details were given at the time, Google has now confirmed that the update was not so Read More

For the past couple of years, Google has been improving its Shopping products and many in the retail space have found that Shopping ads have become the most effective way to get valuable clicks from customers.   Research shows that... Read More

Google is making greater strides towards taking on Amazon’s online shopping market dominance with their newly announced program Google Shopping Actions. The tech giant shared that the majority of questions users ask about what, where and how to Read More

After much speculation, Google confirmed that they had performed a “broad core” update of their search algorithm last week.  As some web developers and brands may have noticed, this has had an impact on their appearance and ranking in search Read More

Google’s attempt to keep up with the online shopping giant Amazon has led to a number of upgrades to its Shopping services over the past few weeks: Showcase shopping ads Local inventory (through Google Assistant) Automated pricing/product avail Read More

Google may own YouTube, but as it turns out, these two video search engines can return drastically different video search results. A study released earlier this year revealed that over half of the time, YouTube and Google will return different... Read More

Ever wonder how long it takes a lead to actually convert once they have clicked on your ad?  Google AdWords may have some answers for you with its new “days to conversion” AdWords segment. “Days to conversion” provides users with... Read More