Google My Business is making it easier than ever for local pool and spa companies to get the most out of their online listing. Kim Spalding, a Product Management Director at Google, says that these advancements were made after hearing... Read More

Advertising on social media, websites and apps through video, audio, text and images (also known as display advertising) has become one of the most effective methods for expanding a brand’s reach and attracting visitors. Some industries tend to Read More

Google Marketing Live 2019 was loaded with huge announcements. Among the most exciting of the lot for pool and spa companies were the up-and-coming Google Ads formats. New Google Ads Formats for 2019 Google announced three brand new types of... Read More

There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs.  But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that... Read More

The Google Analytics tool is a treasure chest bursting with golden insights and shiny data that every advertiser should be using to his or her advantage.  This would explain why it continues to be the most widely used web analytics... Read More

Search engine marketing (SEM) is among the most valuable inbound marketing methods available today.  While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you c Read More

In March of this year Small Screen Producer reported on the Google “broad core” algorithm update which sent brands and advertisers scrambling.  Though little details were given at the time, Google has now confirmed that the update was not so Read More

For the past couple of years, Google has been improving its Shopping products and many in the retail space have found that Shopping ads have become the most effective way to get valuable clicks from customers.   Research shows that... Read More

Google is making greater strides towards taking on Amazon’s online shopping market dominance with their newly announced program Google Shopping Actions. The tech giant shared that the majority of questions users ask about what, where and how to Read More