Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more critical than ever. After all, 80% of employers will be googling a  Read More

Customer loyalty is a critical component of any successful business. It helps retain existing customers, attracts new customers, and drives repeat business. However, many companies make mistakes that can cost them their customers’ loyalty. From failing to listen to customer feedback to not investing in customer service, these mistakes can impact customer satisfaction and cause  Read More