There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

Higher Visibility recently released the results of a survey where five hundred small businesses were asked questions about how well their internal team understood search engine optimization (SEO).  The results were not overly positive. The Results F Read More

Valentine’s Day is a day of showing our love, affection and appreciation to friends, family and loved ones.  What it should also be is a time to show some extra love and devotion to our online marketing strategy. This holiday... Read More

When checking into a place on Google Maps, a user may notice that Google will ask them to volunteer information about the establishment they are visiting. If you are a restaurant, it may ask the visitor to answer whether or... Read More

On April 21st, Google released a huge mobile algorithm update that was expected to significantly impact non mobile friendly website all over the web. This update would allow Google to begin ranking sites that were mobile friendly higher than sites... Read More

Out of all the big social media sites today, Pinterest is definitely the underdog, aggressively competing with sites like Facebook and Twitter in the social space since its launch in 2010. What’s contributed to Pinterest’s success in such a short Read More

There’s no denying that users are shifting search habits from desktop to mobile. In order to keep up, marketers and business owners are urgently seeking to be more mobile friendly. This is true for Google as well. In order to... Read More

We’ve heard it over and over again. When customers are searching for products and services, they’re browsing on mobile more than desktop devices. So it makes sense that if your website isn’t mobile friendly, you could be losing some business... Read More

For the longest time, Google has been the top search engine of choice for browsing anything and everything on the web. Since its substantial growth in the early 2000s, Google has overshadowed the search market, preventing Yahoo and Bing from... Read More

Like many other components of a digital marketing strategy, SEO is ever-evolving. Over the last several years, we’ve seen many techniques and tools to help business owners increase visibility in the search world. However, a growing concern for Read More