Blogs
Search Engine Optimization
Taking Control of Your Online Persona: Googling Yourself for Internet Reputation Management
Latest and Greatest, Local Marketing, Online Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEO tips, Uncategorized, Websites
Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more critical than ever. After all, 80% of employers will be googling a Read More
10 Mistakes That Could Be RUINING Your Customer Loyalty
Blogs, Content Marketing, Latest and Greatest, Local Marketing, Loyalty, Reputation Management, Search Engine Optimization, Social Media
Customer loyalty is a critical component of any successful business. It helps retain existing customers, attracts new customers, and drives repeat business. However, many companies make mistakes that can cost them their customers’ loyalty. From failing to listen to customer feedback to not investing in customer service, these mistakes can impact customer satisfaction and cause Read More
Maximizing Visibility in the Era of AI-Powered Search
Google, Latest and Greatest, Search Engine Optimization
Google, the leading search engine, has been making some significant changes, especially in the hot-button realm of Artificial Intelligence (AI). Recently, search design has been changing, as Google tests a new approach: displaying AI-generated answers over organic results. This has sparked a discussion about what the impact will be on organic search results. People want Read More
Google Business: Driving Local Traffic and In-Store Sales in 2023
Google, Latest and Greatest, Local Marketing, Search Engine Optimization, SEO tips
Did you know in the last year, Google searches for “open near me” have grown over 400%? More than ever, people rely on digital means to make purchasing decisions. It’s important to remember that shoppers aren’t just turning to Google for eCommerce and online shopping – often, they use Google to find what they need Read More