Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike... Read More

Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it... Read More

Website ranking plays a critical role in the amount of traffic, exposure and sales your company receives. If your pool firm’s website is unranked, this means that your company is missing out on loads of opportunities to attract and win... Read More

Online brand mentions are becoming increasingly important to pool and spa companies. Google recently announced that it has incorporated online brand mentions into its search algorithm. The more positive brand mentions a company receives, the better y Read More

Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” sear Read More

Late last week Google launched its new video series, “SEO Mythbusting,” on its Webmaster YouTube channel. Throughout the episode Martin Splitt, Google’s Webmaster Trends Analyst, went into detail about what the top three SEO ranking Read More

There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

Higher Visibility recently released the results of a survey where five hundred small businesses were asked questions about how well their internal team understood search engine optimization (SEO).  The results were not overly positive. The Results F Read More

Valentine’s Day is a day of showing our love, affection and appreciation to friends, family and loved ones.  What it should also be is a time to show some extra love and devotion to our online marketing strategy. This holiday... Read More

When checking into a place on Google Maps, a user may notice that Google will ask them to volunteer information about the establishment they are visiting. If you are a restaurant, it may ask the visitor to answer whether or... Read More