Video is a hot topic these days, and Facebook knows it. Last week at its F8 conference, the social network revealed it’s launching a new facebook embeddable video player that will allow users to embed Facebook video anywhere on the web. As Facebook describes, it’s a “new full-bleed, responsive and interactive video player to embed  Read More

By now, you probably know you have the option to create ads on Facebook to go beyond the organic reach you typically get on the social network. Facebook provides advertisers with many options for reaching their target audiences. One option is video views, which allows advertisers to tell their story through Facebook video ads. As  Read More

The Mobile Marketing Association (MMA) has released some key marketing tactics from its Smart Mobile Cross Marketing Effectiveness (SMoX) that proves the true value of mobile compared to other traditional marketing tactics. The series of studies and data argue for a larger mobile ad budget and to implement specific mobile best practices for increased campaign  Read More