Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” sear Read More

As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change... Read More

A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive... Read More

When it comes to marketing, a lot of us hear that old school methods are ineffective and online is the place to be. While there is no question that newspaper and radio ads aren’t as beneficial as they once were,... Read More

The number of small businesses who believe in the power of visual content is continuing to grow. Visual Objects recently surveyed 529 American small businesses to learn more about three things: The type of content they have been publishing The... Read More

You want your pool and spa company website (aka your digital storefront) looking its best at all times. To make sure it’s still current, a bit of website redesign may be needed from time to time. Just like the poolscapes... Read More

This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of... Read More

Not too long ago, automated customer service was something that was frowned upon. It was clunky, unhelpful and a time-waster. Thanks to advancements in AI, however, automated forms of customer care like chatbots are not only being accepted by consume Read More

It’s no surprise that video is the way to go if you want to engage a wide range of audiences. Facebook acknowledges this and recently published their list of best practices to help you reach more people with your video... Read More