Customer service has changed a lot over the years, with consumers expecting to wait a month or two for a reply letter in the mail to almost instantaneous responses over social media. Well, maybe not exactly instant. But they expect... Read More

Google has made some substantial updates and changes to Google My Business throughout the course of 2018, and it looks as if it is certainly paying off for the local businesses who are using this powerful platform. Moz released their... Read More

If you thought that browsing while logged out or when in “incognito” mode were enough to keep your presence private on Google, think again. New research from one of Google’s largest search engine competitors, DuckDuckGo, has reveale Read More

One key element that will draw prospects to your pool and spa business on the web and out in the physical world are your images. Your potential clientele will likely spend hours pouring over your galleries, closely examining your outdoor... Read More

There’s no question that online reviews can have a major impact on your pool and spa business. Bright Local found that 85% of consumers trust reviews on the Internet just as much as personal recommendations and that positive reviews make... Read More

Seasonal online content can be an incredibly effective way to grab the attention of fresh traffic and add new clients to your customer base. This is especially true during the holiday season when there is a constant rotation of “seasons”. Read More

Building advertising campaigns on Google Ads hasn’t always been the most user-friendly experience, particularly for those who are not fully familiar with the platform. A recent update, however, has given pool company marketers and business owne Read More

When you produce a video for your business, the online marketing magic doesn’t have to stop once it’s been uploaded to YouTube and Facebook. Here are four free ideas for getting the most out of any pool and spa marketing... Read More

  Did you know that last year was the best holiday season for online retailers since 2011 (eMarketer, 2017)? In the United States alone, ecommerce business increased by 17.8 percent throughout November and December. There are a lot of reasons... Read More