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How Much Do You Know About Your Campaign Results?
Digital Media Marketing, Digital Media Stats, Local Marketing, Online Marketing, Pool Marketing Site
Marketing campaign results of any scope take time, effort and money. Once you have some analytical results in your hand about the effectiveness of your campaign, do you know what to do with them? The primary focus for most businesses is sales. After all, sales are relatively easy to measure – all you need is Read More
Are Your Email Subscribers Ignoring Your Messages?
Content Marketing, Email Marketing, Online Marketing, Pool Marketing Site
If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. Read More
Searching on Google is continuing to evolve. From typing in search commands to shouting out for directions to a nearby retailer, Google is clearly now turning its focus to visual content with its new Google Swipe to Visit feature. Google Swipe to Visit is available on mobile devices that support Accelerated Mobile Pages (AMP). This Read More
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More