Searching on Google is continuing to evolve. From typing in search commands to shouting out for directions to a nearby retailer, Google is clearly now turning its focus to visual content with its new Google Swipe to Visit feature. Google... Read More

Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike... Read More

Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon... Read More

Did you notice one or more of your Google reviews go missing over the past couple of months? If so, you’re not alone. Google recently confirmed that yes, they knew that reviews were disappearing for several businesses. Unfortunately for many,.. Read More

Pool and spa website design has evolved from building a website that’s clean and informative to now needing to be pleasing to both real-life consumers and search engines. Because we work in a unique industry, there are some specifics that... Read More

A pool company landing page serves many purposes. In an instant, a landing page can transport a visitor to your website, it acts as a funnel so you receive the best quality leads available, and they ultimately increase conversions. There... Read More

It’s been said that a bad pool company review can spread like wildfire. A recent story published by the industry’s leading media outlet, Pool and Spa News, only further proved this as true in late June. The story published highlighted... Read More

Website ranking plays a critical role in the amount of traffic, exposure and sales your company receives. If your pool firm’s website is unranked, this means that your company is missing out on loads of opportunities to attract and win... Read More

Google My Business is making it easier than ever for local pool and spa companies to get the most out of their online listing. Kim Spalding, a Product Management Director at Google, says that these advancements were made after hearing... Read More

Over a month ago leading pool industry media outlet, Pool and Spa News, released their list of the Top 50 Pool Builders of 2019. A lot of factors are taken into account when deciding who will rank on this prestigious... Read More