In terms of mobile engagement, Facebook sees the most with 1 billion daily mobile users. Luckily for marketers, Facebook recently announced four new mobile ad formats and features to assist marketers with reaching these on-the-go users and measuring mobile advertising impact in stores. 1. Creative Hub First up is Creative Hub, an interface designed to  Read More

It’s official! Instagram introduced its new business profiles last week, which come with a whole new set of tools for businesses to advertise on the social platform. According to the company’s announcement, Instagram will be introducing a Contact button, access to data insights, and the ability to create ads within the Instagram app. Overall, the  Read More