Blogs
Local Marketing
Google Ads for Pool Companies: Worth It or a Money Waster?
Google, Local Marketing, Online Marketing
Pool advertisers and business owners who have spent any amount of time in the digital media marketing space have likely tinkered with the idea of Google Ads for pool companies. But while there are loads of benefits – like attracting new leads and driving sales – the horror stories about failed campaigns, loss of revenue Read More
How Ebooks Are Building Successful Pool Companies
Content Marketing, Digital Media Marketing, Local Marketing, Online Marketing
If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The Read More
Are You Committing One (Or More) of These Email Marketing Campaign Mistakes?
Email Marketing, Local Marketing, Online Marketing
Did you know that for every dollar you invest in an email marketing campaign you can see a $44 average return? Email advertising is one of the most effective ways to attract and acquire new leads and customers – that is, if you’re doing it right. If you haven’t been seeing fantastic returns on your Read More
The Latest Research on Why Google My Business Listings Matter
Digital Media Marketing, Google, Local Marketing, Online Marketing
The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Read More