Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it... Read More

New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and profess Read More

Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” sear Read More

A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive... Read More

When it comes to marketing, a lot of us hear that old school methods are ineffective and online is the place to be. While there is no question that newspaper and radio ads aren’t as beneficial as they once were,... Read More

Pool and spa companies deserve the best value for their money, which is why Pool Marketing Site ventured into this space. But with online marketing budgets growing thinner for many, it can be difficult to know which marketing investments will... Read More

We recently shared a post about which online reviews pool companies need to respond to in order to keep their brand’s reputation going strong. When it comes to reputation management, it’s how you reply to these posts that will have... Read More

There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or Read More

Quirky holidays are all around us, and the next one is Groundhog Day.  People associate “Groundhog Day” with either the day itself (when Punxsutawney Phil predicts if we will have 6 more weeks of winter or an early spring) or... Read More