Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike... Read More

New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and profess Read More

At Pool Marketing Site, we often share social media tips with owners and managers of pool and spa companies who aren’t exactly sure how to use social media sites like Facebook and Instagram to their advantage. They are often unclear... Read More

If you attempted to upload a photo or video to Facebook or Instagram last week, chances are it wasn’t a success. Users were greeted with blank images and video placeholders on July 3, 2019, across multiple social media networks. Instagram... Read More

A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

It’s no surprise that video is the way to go if you want to engage a wide range of audiences. Facebook acknowledges this and recently published their list of best practices to help you reach more people with your video... Read More

Pool and spa companies attend a lot of events throughout the year. From trade shows and outdoor living expos to local sales and promotions, it’s a business where your calendar is likely loaded with affairs demanding your attendance. But do... Read More

April has proven to be a busy one for Facebook and Instagram! Both social media networks introduced a number of exciting updates which allow marketers to significantly enhance their online ads.   Instagram Updates for April 2019 Marketers runnin Read More

Late last week Android Facebook app users were in for a bit of a surprise. The long rumored and much in-demand upvote and downvote buttons for comments were available to a select number of Facebook users. The upvote and downvote... Read More

Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want,... Read More