It’s no surprise that video is the way to go if you want to engage a wide range of audiences. Facebook acknowledges this and recently published their list of best practices to help you reach more people with your video... Read More

Pool and spa companies attend a lot of events throughout the year. From trade shows and outdoor living expos to local sales and promotions, it’s a business where your calendar is likely loaded with affairs demanding your attendance. But do... Read More

April has proven to be a busy one for Facebook and Instagram! Both social media networks introduced a number of exciting updates which allow marketers to significantly enhance their online ads.   Instagram Updates for April 2019 Marketers runnin Read More

Late last week Android Facebook app users were in for a bit of a surprise. The long rumored and much in-demand upvote and downvote buttons for comments were available to a select number of Facebook users. The upvote and downvote... Read More

Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want,... Read More

Unlike ever before, social media platforms have allowed people from around the globe to instantly connect and communicate over multiple mediums.  With there being well over 2 billion active monthly users and 1.4 billion daily active participants Read More

Facebook CEO Mark Zuckerberg testified before congress yesterday after spending several grueling hours responding to questions and concerns from the US Senate’s Judiciary and Commerce Committees.  Though the recent Cambridge Analytica scan Read More

Facebook and a third party contracted by the network, Cambridge Analytica, are currently embroiled in a massive data privacy scandal after the data of 50 million Facebook users was pulled and used for purposes still not entirely clear to the... Read More

Facebook reported that in 2017, 330 million users initiated conversations with small businesses over the social media network.  The problem, however, was that small businesses did not have the tech resources or the know-how to continually engage Read More

Facebook’s new Facebook poll feature available to pages and profiles is giving brands a whole new opportunity to nab critical customer intel on the fly. The new feature allows users to ask one question while providing customers with two potenti Read More