Last week Pinterest hit a new milestone of having 200 million active users worldwide, a 40 percent growth since 2016. The social media network shared a number of other interesting stats proving just how quickly it is growing in popularity, including: Over 100 billion pins have been created on Pinterest 85 percent of all searches  Read More

Earlier this year Apple announced that it would be incorporating Intelligent Tracking Prevention (ITP) into its Safari browser, an initiative which will limit third-party trackers from obtaining cross-site browsing data starting this Fall.  This technology presented major implications for ad performance tracking on Google, particularly since 50% of North American mobile web traffic comes from  Read More

On September 12, 2017 Apple announced that there would be three new iPhones joining the family: the iPhone 8, the 8 Plus, and the iPhone X (ten).  While these smartphones may be of personal interest to businesses and marketers, they can also present some new challenges to mobile marketing that should be taken into consideration.  Read More