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Marketing campaign performance is an essential component to the growth of any business. Digital marketing, in particular, has become so valued that it is predicted that in the United States alone businesses will spend a total of $118 billion on online campaigns by 2021. Knowing how your advertising campaign is performing is important. You can Read More
3 Reasons Why Pool Companies Need Chatbots in 2020
Digital Media Marketing, Digital Media Stats, Local Marketing, Online Marketing
Chatbots were first developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries – including the pool and spa industry. Chatbots come with a host of benefits. From being available 24/7 to always having the right Read More
Are You Retargeting Your Ads? Why You Should Be!
Digital Media Marketing, Local Marketing, Search Engine Marketing
We’ve all experienced it. When after searching for a product or service, ads for the very same or related products start popping up in every corner of the World Wide Web. This is known as ad “retargeting,” and it can be an effective marketing strategy for pool and spa marketing companies. When someone visits your Read More
The holidays are officially here with Thanksgiving kicking off the season this week. We here at Pool Marketing Site thought it would be a good time to share some great holiday marketing strategy ideas that pool and spa companies can put into action during this special time of year. Let’s start with one of our Read More