Blog
Every business has an offseason – the dreaded time of year when a business either closes down entirely or is forced to reduce operations due to the season’s demands and fluctuations. This is often during winter for pool and spa businesses since cooler weather drives people to close their pools or reduce their use. As a Read More
Do Instagram stories matter to small businesses? We’ve got two answers for you – the short answer and the long one. Short answer? Yes, it matters. The Long Answer We’ve given this question a big yes already. Now, we’ll get to the why. It has something to do with the 500 million people who use Read More
The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the Read More
The pool and spa industry is saturated. Lots of companies are active both online and offline. That doesn’t bode well for newcomers, nor can it be good for established businesses. Becoming the top pool and spa company in your area might sound like a real challenge. Fortunately, with the right effort you can change the Read More