All companies, especially startups and small businesses, need to secure and manage their online directory listing. Without accurate and optimized directory listings, it will be hard for potential customers to find your business online, costing you money. Also, optimized and accurate directory listings will improve your website SEO and bring more leads to your website.  Read More

If you have a pool and spa business and pay a fortune for marketing, you likely spend a significant chunk of it on pay-per-click advertising for a good reason – it’s highly effective. PPC marketing enables you to stick to a marketing budget because you are not paying unless your campaign works well. But what  Read More

Digital advertising has become the norm when promoting a business in the modern world. Even local companies are turning to online promotional strategies to attract more customers. The term “digital marketing” can refer to a wide range of advertising strategies. Some are free, and others cost money – such as Google search ads.  In a  Read More