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Have you ever felt as if you were being virtually stalked as you hopped from social network to social network, website to website, because of the same branded ads you were constantly encountering? If so, then you have experienced Google Display Ads. Unlike other types of ads (like Google Search Ads), Google Display Ads show Read More
Google Reveals Top Trends to Incorporate Into Your Holiday Marketing Plan
Content Marketing, Google, Local Marketing, Uncategorized
Putting together a holiday marketing plan isn’t easy. But Google has given us some hints into what will and won’t work with audiences this year. Last week Google released behavioral insight data about what will drive conversions this year. One interesting piece of information is the number of mobile searches that are clearly on the Read More
Yelp Online Reviews Play Key Role in Purchase Decision Making
News, Online Marketing, Reputation Management
When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google Read More
Google has just begun rolling out what it has referred to as the “biggest leap forward” they have taken over the past five years, and one of the biggest leaps forward in all of Search history. The product is known as BERT (Bidirectional Encoder Representations from Transformers), an intuitive network-based technique being used for the Read More