Google’s local service ads (LSAs) are a form of advertising that allows local service providers, such as plumbers, locksmiths, electricians, carpet cleaners, and pool companies, to promote their services to nearby customers. They are paid ads that appear at the top of the Search Engine Results Page (SERP) when people search for local services on  Read More

The emergence of the global economy plus the current internet craze has seen e-commerce evolve into an integral part of business growth and success. From startups to small, medium, and large-sized businesses, most enterprises are now running their operations online. The best thing about e-commerce is it’s open to all types of businesses. If you’re  Read More

Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, and developing local content. Local SEO for pool companies is important because it allows you to reach more customers searching for services  Read More

Marketing automation has become an integral part of companies seeking to secure a competitive edge against their competitors in today’s business world. According to a report by invesp, 91% of businesses who use marketing automation see it as a vital aspect of the success of their online marketing campaigns. So, what’s marketing automation, and why  Read More