Blog
Top advertising agencies have estimated that 80 percent of all Internet traffic will be video by next year. But because of budget restraints, time restraints, or simply not understanding its importance, many businesses simply choose to leave video marketing by the wayside. We get it – writing, producing and posting video can seem like a Read More
The Google Analytics tool is a treasure chest bursting with golden insights and shiny data that every advertiser should be using to his or her advantage. This would explain why it continues to be the most widely used web analytics tool in the world, with 45 percent of Fortune 500 companies and 64 percent of Read More
Unlike ever before, social media platforms have allowed people from around the globe to instantly connect and communicate over multiple mediums. With there being well over 2 billion active monthly users and 1.4 billion daily active participants on Facebook (Facebook MAU and DAU, Q4 2017), it’s clear that this social media channel is one that Read More
Search engine marketing (SEM) is among the most valuable inbound marketing methods available today. While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you can substantially increase the effectiveness of your marketing campaigns online. The problem with Google AdWords is that many brands simply Read More