Blogs
Google has just begun rolling out what it has referred to as the “biggest leap forward” they have taken over the past five years, and one of the biggest leaps forward in all of Search history. The product is known as BERT (Bidirectional Encoder Representations from Transformers), an intuitive network-based technique being used for the Read More
The need for a strong online presence is more important than ever. But running a full-time company leaves little time for digital marketing, which is why more pool companies are turning to a digital marketing consultant to take the reigns and boost their business online while protecting their brand reputation. Not sure if a digital Read More
Customer Reviews Impact Where (And If) You Show up on Google
Google, Online Marketing, Reputation Management
Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions Read More
Pool Company Tips for Creating a Holiday Content Strategy
Blogs, Content Marketing, Digital Media Marketing, Online Marketing
Thanksgiving may be more than a month away. But it’s never too late to start putting together a holiday content strategy for your pool company. It’ll go a long way in saving you time and worry during what can be the most stressful, albeit joyful, time of the year. The first step to creating a Read More