There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

Addressing negative online reviews can be a delicate task. It’s important to take control over your reputation and manage reviews diligently. Small Screen Producer offers five quick tips on how to handle this challenging public feedback.   1. Read More

The most recent United Airlines debacle involving a 69-year-old doctor and security guards who allegedly roughed the man up and dragged him off of the plane has left a lot of people wondering how this airline is going to attempt... Read More

Our world is becoming increasingly mobile. More of us are using our smartphones and tablets to manage our lives than ever before. One of the leading apps which help us stay connected is the Facebook Messenger for business app. Facebook... Read More

Call them what you want – a testimonial, review, feedback, rating, or endorsement – customer reviews are your customers’ way of sharing their opinions about your brand’s products and services out on the world wide web. With some many Read More

It’s scary how quickly a customer can search for your brand name and evaluate your trustworthiness for themselves in a matter minutes. It doesn’t matter how compelling your call-to-actions are, how fast your pages load on your website, or the... Read More

How do you get your most satisfied customers to become your biggest online brand advocates? The importance of online reviews is evident. No amount of advertising, tweeting, and direct mailing can stop the impact customers can have writing online rev Read More

“The best defense is good offense,” an adage that can be applied to both football and business. Good online reputation management should begin long before a crisis hits. Both small and midsize businesses and savvy marketers can take strategic ste Read More

Ecommerce is a hot topic these days. Over the last few years, we’ve seen more and more requests for ecommerce functionality on websites. A question that often comes up of course is “how do we get more customers on the... Read More

As one of the largest review sites, Yelp has proven to be a power player in the online reputation arena. And figuring out how to tapping into this power has proved to be a hot topic for many marketers. According... Read More