Blogs
Reputation Management
Your (Online) Reputation is Everything In the pool and spa industry, we all know the importance of online reviews. In today’s ever-changing marketplace, a business with bad reviews probably won’t last long. If you have good reviews on Facebook and Google you’re doing pretty well. But what about all those potential negative reviews sitting out Read More
Yelp Online Reviews Play Key Role in Purchase Decision Making
News, Online Marketing, Reputation Management
When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google Read More
Customer Reviews Impact Where (And If) You Show up on Google
Google, Online Marketing, Reputation Management
Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions Read More
Google Reviews Now Displaying Customer-Generated Images
Google, Online Marketing, Reputation Management, Uncategorized
Quality images play an integral role when researching products and companies online. As such, it comes as no surprise that Google will begin to show customer-generated images on Google reviews. Currently only available in the United States, clients and customers can now upload images of the pool products you sell, of the custom water features Read More