If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscri Read More

Wondering how your email marketing campaign stacks up against the competition? A number of email marketing firms have released the latest statistics which may provide some insight into the success of your own campaigns.   Small to Medium Busines Read More

A question inbound marketers regularly struggle with is when is the optimal time to send an email so that it will be clicked, opened and responded to.  Recent research from marketing group Propeller strives to answer just that. The Best... Read More

Wondering how your emails can stop getting lost in your subscriber’s inbox?  Then you may need to change your email marketing strategy. For years marketers have stressed the importance of having a great subject line.  But one study conducted Read More

Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads.  Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here Read More

Since 360 degree video hit the scene in 1995, it has revolutionized the way we are able to view videos online.  Both YouTube and Facebook now offer 360 degree video platforms, and it is expected that the popularity of this... Read More

Everyone wants to be able to reach more consumers with their Facebook ads.  One of the most effective ways to do this is through something called Facebook lookalike audiences. What Is Facebook Lookalike Audiences? Facebook lookalike audiences is an Read More

Putting together a successful video marketing strategy is no easy feat.  From failing to optimize your YouTube video title to not having a long-term strategy in place, these mistakes can sink your video marketing campaign in no time. The beauty... Read More

Social media has become one of the leading ways to market a product, a service, or an idea.  With a recent Pew Research Center report revealing that four out of five adults over the age of 18 have Facebook accounts,... Read More

Happy National Small Business Week! As every small business owner knows, getting and keeping customers is vital for the growth of their business. And email marketing still remains one of the top forms of digital media for reaching customers and mai Read More