Blogs
Email Marketing
Email marketing continues to sit at the top of what are the most effective online marketing techniques available today. Email drip campaigns are a powerful way to strike a balance between building your subscriber list and keeping your readership engaged. But they can be time and labor-intensive. Email drip campaigns are worth your attention and Read More
Are You Committing One (Or More) of These Email Marketing Campaign Mistakes?
Email Marketing, Local Marketing, Online Marketing
Did you know that for every dollar you invest in an email marketing campaign you can see a $44 average return? Email advertising is one of the most effective ways to attract and acquire new leads and customers – that is, if you’re doing it right. If you haven’t been seeing fantastic returns on your Read More
Are Your Email Subscribers Ignoring Your Messages?
Content Marketing, Email Marketing, Online Marketing, Pool Marketing Site
If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. Read More
Wondering how your email marketing campaign stacks up against the competition? A number of email marketing firms have released the latest statistics which may provide some insight into the success of your own campaigns. Small to Medium Business Email Marketing Engagement Rates GetResponse Email marketing released their worldwide averages for open and click-through-rates up Read More