Blogs
Search Engine Marketing
Are You Retargeting Your Ads? Why You Should Be!
Digital Media Marketing, Local Marketing, Search Engine Marketing
We’ve all experienced it. When after searching for a product or service, ads for the very same or related products start popping up in every corner of the World Wide Web. This is known as ad “retargeting,” and it can be an effective marketing strategy for pool and spa marketing companies. When someone visits your Read More
Over Half of Google Searches Go Unclicked (And How to Change This!)
Content Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO tips
Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They Read More
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More
3 Local PPC Tips to Help You Outrank Pool Companies on Google
Google, Local Marketing, Search Engine Marketing, Search Engine Optimization, SEO tips
Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click Read More