The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization | 4.15.19
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More
Give Your Online Marketing Strategy Some Love This Valentine’s Day
Digital Media Marketing, Search Engine Marketing, Search Engine Optimization | 2.14.17
Valentine’s Day is a day of showing our love, affection and appreciation to friends, family and loved ones. What it should also be is a time to show some extra love and devotion to our online marketing strategy. This holiday... Read More
Proof Social Media Marketing Is Essential for Reaching Millennial Shoppers
Digital Media Marketing, Search Engine Marketing, Social Media | 2.8.17
The U.S. Census Bureau’s International Database has revealed that Millennials (a.k.a. those born between 1980 and 2000) make up 25% of the world’s population. As of June 2015, Millennials officially outnumbered the previous largest gene Read More
Organic and Paid Search Ads on Google: What You Need To Know
Content Marketing, Digital Media Marketing, Email Marketing, Google, Search Engine Marketing | 2.7.17
Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads. Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here Read More
3 Ways to Get Your Brand Recognized and Boost Sales on Groundhog Day (and on Other Quirky Holidays)
Local Marketing, Search Engine Marketing | 2.2.17
Quirky holidays are all around us, and the next one is Groundhog Day. People associate “Groundhog Day” with either the day itself (when Punxsutawney Phil predicts if we will have 6 more weeks of winter or an early spring) or... Read More
Football-Related YouTube Watch Time Increases over 90% Year-Over-Year
Content Marketing, Digital Media Marketing, Search Engine Marketing, Social Media | 1.31.17
Football culture is about to bring friends and family together again on February 5th, 2017 for Super Bowl LI. In an interesting twist, it also brings people to YouTube. YouTube has shared that football-related YouTube watch time has increased over. Read More
Give Your Marketing Campaign a Lift with the Perfect Hashtag
Content Marketing, Digital Media Marketing, Search Engine Marketing | 1.30.17
Hashtags are everywhere. From friendly conversations both online and off to television advertisements and larger-than-life billboards, hashtags have become more than just “some trend”. They have become a useful marketing tool which helps those tr Read More
Last week, Google announced that, starting in September, it will be doing away with exact and phrase keyword match in Adwords. Instead, Google will be enabling what it’s calling, “close variant keyword matching,” a way to better connect users t Read More
Google is Testing a New AdWords ‘Site Search’ Extension for PPC
Google, Search Engine Marketing | 5.13.14
A new Google AdWords form extension has been discovered by our PPC advertising team at Small Screen Producer! Users can now perform an internal site search of the advertiser’s web site right from the search engine results page. After the... Read More
Search engines are powerful tools to discover the world of web. Think about how many times you’ve heard or have said, “Google it” and you realize how dependent we are on search engines to give us the latest information to... Read More
