A pool company landing page serves many purposes. In an instant, a landing page can transport a visitor to your website, it acts as a funnel so you receive the best quality leads available, and they ultimately increase conversions. There... Read More

When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the... Read More

Over a month ago leading pool industry media outlet, Pool and Spa News, released their list of the Top 50 Pool Builders of 2019. A lot of factors are taken into account when deciding who will rank on this prestigious... Read More

We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and... Read More

One of the most effective “types” of video marketing in existence today are on-location videos. At Pool Marketing Site, we have witnessed first-hand that on-location videos are excellent in generating web traffic, broadening your social r Read More

There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More

The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or Read More

On September 12, 2017 Apple announced that there would be three new iPhones joining the family: the iPhone 8, the 8 Plus, and the iPhone X (ten).  While these smartphones may be of personal interest to businesses and marketers, they... Read More

Amazon has introduced a social network to iOS users which appears to be a combination of Instagram and Pinterest.  In this network, users can access both user and sponsored content which may be of interest to them based on their... Read More

Instagram Stories Surpasses Snapchat with 200M Users Instagram Stories was launched in August of last year, and its adoption rate has not slowed down since.  In October 2016 there were 100 million daily users with that number jumping to 150... Read More