The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization | 4.15.19
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important.... Read More
3 Best Pool & Spa Company Calls To Action for Lead Generation
Content Marketing, Local Marketing, Online Marketing | 4.12.19
The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or Read More
On September 12, 2017 Apple announced that there would be three new iPhones joining the family: the iPhone 8, the 8 Plus, and the iPhone X (ten). While these smartphones may be of personal interest to businesses and marketers, they... Read More
Amazon has introduced a social network to iOS users which appears to be a combination of Instagram and Pinterest. In this network, users can access both user and sponsored content which may be of interest to them based on their... Read More
Instagram Stories Surpasses Snapchat with 200M Users
Content Marketing, Digital Media Marketing, Instagram | 4.17.17
Instagram Stories Surpasses Snapchat with 200M Users Instagram Stories was launched in August of last year, and its adoption rate has not slowed down since. In October 2016 there were 100 million daily users with that number jumping to 150... Read More
3 Signs It’s Time to Rebrand
Content Marketing, Digital Media Marketing, Reputation Management | 4.14.17
The most recent United Airlines debacle involving a 69-year-old doctor and security guards who allegedly roughed the man up and dragged him off of the plane has left a lot of people wondering how this airline is going to attempt... Read More
“Rival” Facebook Platforms More Appealing to Younger Audiences
Content Marketing, Facebook, Social Media | 4.9.17
“Rival” Facebook Platforms More Appealing to Younger Audiences A recent survey conducted by Edison Research and Triton Digital revealed what most of us already know: Facebook is the most commonly used social media platform used in the United Stat Read More
The Top 3 Website Design Trends in 2017
Content Marketing, Digital Media Marketing, Web Design | 2.15.17
With February past the halfway mark, Small Screen Producer has been making note of the many emerging website design trends this year. To start off our list: A Greater Emphasis on Content The term “content is king” is used a... Read More
Organic and Paid Search Ads on Google: What You Need To Know
Content Marketing, Digital Media Marketing, Email Marketing, Google, Search Engine Marketing | 2.7.17
Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads. Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here Read More
Football-Related YouTube Watch Time Increases over 90% Year-Over-Year
Content Marketing, Digital Media Marketing, Search Engine Marketing, Social Media | 1.31.17
Football culture is about to bring friends and family together again on February 5th, 2017 for Super Bowl LI. In an interesting twist, it also brings people to YouTube. YouTube has shared that football-related YouTube watch time has increased over. Read More
