Blogs
Content Marketing
Are Your Email Subscribers Ignoring Your Messages?
Content Marketing, Email Marketing, Online Marketing, Pool Marketing Site
If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. Read More
How to Write Evergreen Content That Ranks Well
Content Marketing, Search Engine Optimization, SEO tips
When it comes to your content, it can either fall into one of two categories: time-sensitive content and evergreen content. Time-sensitive content, as the name suggests, is current events such as trends, pop culture, and new product releases or company updates (like carrying a new type of hot tub or opening a new showroom location). Read More
Over Half of Google Searches Go Unclicked (And How to Change This!)
Content Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO tips
Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They Read More
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More