New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and profess Read More

At Pool Marketing Site, we often share social media tips with owners and managers of pool and spa companies who aren’t exactly sure how to use social media sites like Facebook and Instagram to their advantage. They are often unclear... Read More

If you attempted to upload a photo or video to Facebook or Instagram last week, chances are it wasn’t a success. Users were greeted with blank images and video placeholders on July 3, 2019, across multiple social media networks. Instagram... Read More

A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

Facebook made a number of announcements during their recent Facebook F8 developer conference. Some of the highlights included a greater focus on Facebook Groups and Events and the release of two new VR headsets, the Oculus Quest and the Oculus... Read More

When Instagram first hit the social networking scene back in 2010, it was largely about selfies and sharing videos as well as snapshots of things users found beautiful, interesting or quirky. Fast-forward a few years, and it is now an... Read More

April has proven to be a busy one for Facebook and Instagram! Both social media networks introduced a number of exciting updates which allow marketers to significantly enhance their online ads.   Instagram Updates for April 2019 Marketers runnin Read More

Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want,... Read More

Instagram is the latest social media platform to offer a “mute” option to its users. By “muting” an Instagram account, users are able to continue following an account without needing to see any new posts.  Users will, however, receive no Read More

Instagram is known for its digital toolbox loaded with cool camera effects including time-lapse videos and Boomerang GIFs.  Its newest offering, Instagram Superzoom, allows users to take dramatic close-up videos which can be synced up with music Read More