A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

Facebook made a number of announcements during their recent Facebook F8 developer conference. Some of the highlights included a greater focus on Facebook Groups and Events and the release of two new VR headsets, the Oculus Quest and the Oculus... Read More

When Instagram first hit the social networking scene back in 2010, it was largely about selfies and sharing videos as well as snapshots of things users found beautiful, interesting or quirky. Fast-forward a few years, and it is now an... Read More

April has proven to be a busy one for Facebook and Instagram! Both social media networks introduced a number of exciting updates which allow marketers to significantly enhance their online ads.   Instagram Updates for April 2019 Marketers runnin Read More

Not too long ago Forrester Research said that we are living in “The Age of the Consumer” where customers have all the power and are no longer loyal to brands. The problem is that while customers know what they want,... Read More

Instagram is the latest social media platform to offer a “mute” option to its users. By “muting” an Instagram account, users are able to continue following an account without needing to see any new posts.  Users will, however, receive no Read More

Instagram is known for its digital toolbox loaded with cool camera effects including time-lapse videos and Boomerang GIFs.  Its newest offering, Instagram Superzoom, allows users to take dramatic close-up videos which can be synced up with music Read More

The social media network Instagram has been busy rolling out brand new features this week – features which can go a long way in helping brands boost sales and customer engagement this holiday season. Instagram Offers Increased Integration with Shop Read More

In an ingenious business move, the Soho, London restaurant “Dirty Bones” is providing its guests with “Instagram” kits while they dine so that guests can snap mouthwatering pics of the food they serve. Inside each free Instagram kit diners wi Read More

There are over 600 million Instagrammers with 400 million of those active on the social media site every single day. Over 120 million of those Instagrammers visited a website, received directions, emailed, called or sent a direct message to a... Read More