YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip... Read More

Earlier this month Google confirmed in an official statement that they will stop supporting all unskippable 30-second ads on YouTube sometime in 2018.  In its place they will switch over to 6-second unskippable “bumper ads” which the organizatio Read More

YouTube recently announced that users are now watching more than 1 billion hours of online video a day, and it is on track to outpace television views in the United States. The average American views 1.25 billion hours of both... Read More