Blogs
YouTube
Majority of Consumers Rely On Online Marketing Videos for Purchases
Online Marketing, Video Marketing, YouTube
Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential Read More
Is Video Content Killing Test-Only Posts?
Content Marketing, Pool Marketing Site, Video Marketing, YouTube
Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon text altogether? Here are a few points to consider. * YouTube Video Content This one Read More
How Pool & Spa Companies Can Improve Video Content Performance
Content Marketing, Video Marketing, YouTube
We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and spa companies are no exception. Like many companies in this industry, you’ve likely already produced Read More
YouTube Testing Back-To-Back Video Ads
Blogs, Digital Media Marketing, News, Social Media, Video Marketing, YouTube
YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertisements will be skippable so audiences won’t be forced to sit through their entirety. The company says Read More