Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, Read More

Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon... Read More

We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and... Read More

YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertise Read More

YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip... Read More

Earlier this month Google confirmed in an official statement that they will stop supporting all unskippable 30-second ads on YouTube sometime in 2018.  In its place they will switch over to 6-second unskippable “bumper ads” which the organizatio Read More

YouTube recently announced that users are now watching more than 1 billion hours of online video a day, and it is on track to outpace television views in the United States. The average American views 1.25 billion hours of both... Read More