Search engine marketing (SEM) is among the most valuable inbound marketing methods available today.  While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you can substantially increase the effectiveness of your marketing campaigns online. The problem with Google AdWords is that many brands simply  Read More

In March of this year Small Screen Producer reported on the Google “broad core” algorithm update which sent brands and advertisers scrambling.  Though little details were given at the time, Google has now confirmed that the update was not so much about improving the quality of the search results, but that it was more about  Read More

Facebook CEO Mark Zuckerberg testified before congress yesterday after spending several grueling hours responding to questions and concerns from the US Senate’s Judiciary and Commerce Committees.  Though the recent Cambridge Analytica scandal was the focus, several other revelations came to light that everyone should be taking note of.   Facebook Subsists on Third-Party Advertisements When  Read More

For the past couple of years, Google has been improving its Shopping products and many in the retail space have found that Shopping ads have become the most effective way to get valuable clicks from customers.   Research shows that this is particularly true when it comes to broader, non-branded search terms.  Google Shopping ads  Read More