The holiday shopping season is a busy time for everyone. This year, everything has become more unpredictable due to the COVID-19 pandemic. With more customers shopping from home than ever before, now is the time for pool and spa companies to take advantage of online sales opportunities. But with so much competition online, it can  Read More

Instagram is one of the most used social apps out there. With over 500 million active users on Instagram daily and up to 200 million people visiting a business profile daily, Instagram can be a small businesses’ pot of gold.  With Instagram, your business can connect with up to 30% of demographics with potentially high  Read More

Facebook is the king of social media with over 2 billion active users per month. Businesses are not slacking when it comes to this app. Within just the first quarter of 2020, Facebook generated a whopping $17.44 billion in ad revenue. When you optimize your Facebook Ads, you’ll get more out of the opportunities that  Read More

If you run a small business, you’ve probably heard of Search Engine Optimization (SEO) at some point. Outdated information has caused many companies to make the wrong SEO moves, such as keyword stuffing, using unnatural links, or over-optimized anchors to try and boost their Google SEO rankings. Practices like these will lead to lower rankings  Read More