Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more critical than ever. After all, 80% of employers will be googling a  Read More

You’re missing out if you aren’t paying attention to local SEO. In the past, local businesses could get away without pushing their presence online. Still, with all the competition getting connected, customers expect to find their local companies in their search results. Search Engine Optimization is always changing, evolving, and growing, meaning you need to  Read More