Online pool shopping is starting to grow up. Consumer buying habits have been changing for years. But after the chaos of 2020, every business should prepare for a new online pool shopping experience.  Create Your Online Pool Shopping Journey Customers expect an online shopping experience that is convenient and user-friendly. Offer your customers a complete  Read More

How often do you hear about the “hottest new trend in marketing”? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, “That will never last.” And you’re probably right most of  Read More

Remember when the only customer communication you needed to answer was the phone? Maybe you had a few different lines in case things got busy. Sometimes there’d be calls to return when you got into the office in the morning. It all used to be so simple. More Business Means More Interactions But now? Customer  Read More