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Digital Media Stats

How Much Do You Know About Your Campaign Results?

Digital Media Marketing, Digital Media Stats, Local Marketing, Online Marketing, Pool Marketing Site

Marketing campaign results of any scope take time, effort and money. Once you have some analytical results in your hand about the effectiveness of your campaign, do you know what to do with them? The primary focus for most businesses is sales. After all, sales are relatively easy to measure – all you need is  Read More

3 Reasons Why Pool Companies Need Chatbots in 2020

Digital Media Marketing, Digital Media Stats, Local Marketing, Online Marketing

Chatbots were first developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries – including the pool and spa industry. Chatbots come with a host of benefits. From being available 24/7 to always having the right  Read More

The Proof Is in the Stats: People Shop Based on Visual Content

Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing

When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms  Read More

Mobile Conversions Reach New Heights over the 2016 Holiday Season

Digital Media Marketing, Digital Media Stats

Facebook recently reported that 2016 was the first year that there were more mobile conversions than desktop conversions over the entire Holiday season.  The upswing began on Black Friday and continued until New Year’s Day.  All in all m-commerce accounted for 51% of total online transactions. What This Means for Marketers The question then becomes,  Read More

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