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Digital Media Stats
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More
Mobile Conversions Reach New Heights over the 2016 Holiday Season
Digital Media Marketing, Digital Media Stats
Facebook recently reported that 2016 was the first year that there were more mobile conversions than desktop conversions over the entire Holiday season. The upswing began on Black Friday and continued until New Year’s Day. All in all m-commerce accounted for 51% of total online transactions. What This Means for Marketers The question then becomes, Read More
Take Advantage of Post-Super Bowl Revenue Streams
Digital Media Marketing, Digital Media Stats, Social Media
The Super Bowl has always been one of the biggest events of the year, not only for fans and viewers but for marketers and advertisers. Want to get in on some post-Super Bowl revenue streams? Here is what you need to do: Get onto Smaller Screens Fans are shifting from traditional TV to their mobile Read More
360 Degree Video Engages Viewers More Than Traditional Video
Content Marketing, Digital Media Marketing, Digital Media Stats, Email Marketing
Since 360 degree video hit the scene in 1995, it has revolutionized the way we are able to view videos online. Both YouTube and Facebook now offer 360 degree video platforms, and it is expected that the popularity of this technology is going to continue to rise over the next several years. What Studies Have Read More