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Digital Media Stats
3 Reasons Why Pool Companies Need Chatbots in 2020
Digital Media Marketing, Digital Media Stats, Local Marketing, Online Marketing
Chatbots were first developed in the 1960s. Ever since then we have made continuous major improvements on this ultimate customer service technology that is having a massive positive impact across all industries – including the pool and spa industry. Chatbots come with a host of benefits. From being available 24/7 to always having the right Read More
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More
Mobile Conversions Reach New Heights over the 2016 Holiday Season
Digital Media Marketing, Digital Media Stats
Facebook recently reported that 2016 was the first year that there were more mobile conversions than desktop conversions over the entire Holiday season. The upswing began on Black Friday and continued until New Year’s Day. All in all m-commerce accounted for 51% of total online transactions. What This Means for Marketers The question then becomes, Read More
Take Advantage of Post-Super Bowl Revenue Streams
Digital Media Marketing, Digital Media Stats, Social Media
The Super Bowl has always been one of the biggest events of the year, not only for fans and viewers but for marketers and advertisers. Want to get in on some post-Super Bowl revenue streams? Here is what you need to do: Get onto Smaller Screens Fans are shifting from traditional TV to their mobile Read More