Blogs
Digital Media Marketing
Why Interactive Content Is So Important for Small Businesses
Content Marketing, Digital Media Marketing, Online Marketing, Video Marketing
There’s a reason why interactive lecture sessions work better for most students than when they have to study independently. First off, engagement is key to understanding. Secondly, they’re less likely to get distracted by other things if they’re participating in something. The same goes for marketing. Surprisingly, it takes less than a second for a Read More
Facebook and Google Ad Targeting for Small Businesses
Digital Media Marketing, Facebook, Google, Local Marketing, Online Marketing
Ads are a very big deal, especially for small businesses. Consumers are often overwhelmed with information and choices. While you may not be able to reach everyone, you should reach the people that count. Facebook and Google Ad Targeting can help you find likely customers and spend your ad budget more efficiently. Reaching a specific Read More
Pivot Your Pool & Spa Business for Success in 2021
Digital Media Marketing, Google, Latest and Greatest, Online Marketing, Online Shopping, Retail, Web Design, Web Development, Websites
COVID-19 has made consumers shop online more than ever before, even for large purchases like pools and spas. Even if many customers make their final purchase in-store, half of all retail sales begin with online research. And that figure is expected to rise to 58% by 2022. Now is the perfect time to prepare your Read More
Online Marketing Shifting Towards Interactive Ads
Digital Media Marketing, Facebook, Online Marketing, Social Media
The world is going full-on digital. From entertainment and real estate to healthcare and banking, those who dare to ignore technology are taking the tremendous risk of being ignored and forgotten. Advertisers are likely the most acutely aware of the importance of incorporating technology into their marketing efforts. Television, radio and print advertisements are out Read More