A pool company landing page serves many purposes. In an instant, a landing page can transport a visitor to your website, it acts as a funnel so you receive the best quality leads available, and they ultimately increase conversions. There... Read More

When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the... Read More

If you attempted to upload a photo or video to Facebook or Instagram last week, chances are it wasn’t a success. Users were greeted with blank images and video placeholders on July 3, 2019, across multiple social media networks. Instagram... Read More

Google My Business is making it easier than ever for local pool and spa companies to get the most out of their online listing. Kim Spalding, a Product Management Director at Google, says that these advancements were made after hearing... Read More

Over a month ago leading pool industry media outlet, Pool and Spa News, released their list of the Top 50 Pool Builders of 2019. A lot of factors are taken into account when deciding who will rank on this prestigious... Read More

If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Inv Read More

Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind... Read More

A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive... Read More

This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of... Read More