A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which ma Read More

A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive... Read More

This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of... Read More

Nearly everyone may have access to a video recording device. But that doesn’t mean that they’re qualified to make quality video marketing content. A quick browse through YouTube, Facebook and other video publishing sites makes one thing c Read More

YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertise Read More

The latest report on Internet trends from renowned venture capitalist and former Wall Street securities analyst Mary Meeker has introduced some fresh findings about the current and future state of Internet advertising.  Here are just a few highl Read More

The new year may not be here for at least a couple of months, but website builders and enthusiasts already have some predictions about what website design trends we might see in 2018.  Here are just a few which we... Read More

Voice search is growing and it is changing the way brands have to optimize their online content for the 21st century consumer. Comscore recently predicted that voice searches would account for 50% of all searches on the Internet while Google’s. Read More

A report released by iab in late April 2017 revealed what most marketers already know: there has been an increase in mobile search advertising spending.  This makes sense given the growing number of consumers who were conducting searches via their.. Read More

Over the past month or so, businesses have witnessed Google’s well-known Trusted Stores program disappear while another program, Verified Customer Reviews, has seemingly taken its place. Google has always allowed for people to share their point Read More