Recent data gathered by Monetate has revealed that desktop web users have a higher conversion rate than those who are browsing on smartphones. The data collected was based on more than 1.9 billion shopping sessions over the last quarter of... Read More

While email marketing seems to be the oldest form of digital marketing to date, it still proves to be the most powerful means a marketer has to reach consumers. In fact, according to sources, mid-sized businesses are enjoying an average... Read More

In June, Pool and Spa News revealed their Top 50 Pool Builder’s List for 2013. This was the second year new criteria and assessments were considered and applicants included a variety of companies across at the nation. Six of Small Screen Producer's Read More

Pool and Spa News Pinterest Story From our friends at Pool & Spa News INDUSTRY NEWS Pool Firms Boost Leads with Pinterest By Alison Rice | 7.19.2012 When prospective clients started showing him pools they’d “pinned” during sales calls, Bil Read More

Small Screen Producer, a digital and inbound marketing agency, has launched a new website for Studio RED Architects. The website was developed to include innovative web design elements as well as videos, shareable photo galleries and simplified navig Read More

Pool & Spa News Social Media Story From our friends at Pool & Spa News TECHNOLOGY Social Media Explosion There are 200+ social networking sites and only 24 hours in a day. Here, experts whittle them down to a handful... Read More

Video is one of the most powerful mediums to help communicate your message. By telling a compelling message through the use of great shot selection, music, sound effects, and graphics, your written website site content can take on a whole new... Read More

From our friends at Pool & Spa News INDUSTRY NEWS APEC Embraces New Strategy By Ben Thomas | 1.13.2011 The industry’s top advocacy group in Texas is changing its look, mission statement and communication strategy. The organization plans to emph Read More