Retail touchpoints are valuable opportunities to make a great brand impression on your customers.  Traditionally, retailers have used physical stores, events, print materials, advertisements, and branded e-commerce websites to connect with customers.  But today’s technology driven world gives retailers a wealth of new ways to impart their brand messages and drive sales.  Social media, viral  Read More

What is Lead Nurturing?  Lead nurturing is a process that provides value to leads through ongoing contact. It is aimed at those individuals or companies in the information gathering stage, or those not yet ready to buy. Lead nurturing establishes a relationship with a potential customer, so that when they are ready to buy, they  Read More