Blogs
3 Effective Digital Marketing Tactics for Shoestring Budgets
Digital Media Marketing, Online Marketing, Pool Marketing Site, SEO tips
If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Investigate Search Query Reports Search query reports provide insight into which keywords are working well for Read More
Are Online Brand Mentions Helping or Hurting Your Pool Company?
Pool Marketing Site, Reputation Management, Search Engine Optimization
Online brand mentions are becoming increasingly important to pool and spa companies. Google recently announced that it has incorporated online brand mentions into its search algorithm. The more positive brand mentions a company receives, the better your company is going to perform in the search results. The opposite can also be true, with negative reviews Read More
How Pool & Spa Companies Can Improve Video Content Performance
Content Marketing, Video Marketing, YouTube
We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and spa companies are no exception. Like many companies in this industry, you’ve likely already produced Read More
New Display Advertising Stats Your Pool Company Should Know
Google, Online Marketing, Pool Marketing Site
Advertising on social media, websites and apps through video, audio, text and images (also known as display advertising) has become one of the most effective methods for expanding a brand’s reach and attracting visitors. Some industries tend to fair better when it comes to display advertising, and pool companies are one of those leading the Read More