Blogs
Google’s attempt to keep up with the online shopping giant Amazon has led to a number of upgrades to its Shopping services over the past few weeks: Showcase shopping ads Local inventory (through Google Assistant) Automated pricing/product availability Store visits measurements 1. Showcase Shopping Ads This brand new swipe-able advertising format offered by Google gives Read More
Google may own YouTube, but as it turns out, these two video search engines can return drastically different video search results. A study released earlier this year revealed that over half of the time, YouTube and Google will return different video search results when a user enters a search query. The results found that Google Read More
Ever wonder how long it takes a lead to actually convert once they have clicked on your ad? Google AdWords may have some answers for you with its new “days to conversion” AdWords segment. “Days to conversion” provides users with an estimate on how many days you should expect for a lead to convert after Read More
Google recently announced that advertisers can now spend up to twice their average daily budget. The company says that they have made this change to how AdWords budgets will be used to help brands reach their campaign goals. Many of those in the advertising community, however, feel otherwise. Advertisers Taken by Surprise Several advertisers were Read More