Blogs
In March of this year Small Screen Producer reported on the Google “broad core” algorithm update which sent brands and advertisers scrambling. Though little details were given at the time, Google has now confirmed that the update was not so much about improving the quality of the search results, but that it was more about Read More
For the past couple of years, Google has been improving its Shopping products and many in the retail space have found that Shopping ads have become the most effective way to get valuable clicks from customers. Research shows that this is particularly true when it comes to broader, non-branded search terms. Google Shopping ads Read More
Google is making greater strides towards taking on Amazon’s online shopping market dominance with their newly announced program Google Shopping Actions. The tech giant shared that the majority of questions users ask about what, where and how to purchase a product online leads to a sale on Amazon. Shopping Actions, which works across Google’s Search, Read More
After much speculation, Google confirmed that they had performed a “broad core” update of their search algorithm last week. As some web developers and brands may have noticed, this has had an impact on their appearance and ranking in search results. Google runs what the company calls “Broad Core Algorithm Updates” several times each year Read More