Earlier this year Apple announced that it would be incorporating Intelligent Tracking Prevention (ITP) into its Safari browser, an initiative which will limit third-party trackers from obtaining cross-site browsing data starting this Fall.  This technology presented major implications for ad performance tracking on Google, particularly since 50% of North American mobile web traffic comes from  Read More

For the past 3 or 4 years Google has been quietly tinkering with a project they now call “Google Home Services”.  Originally only available in San Francisco – and in several changing formats – Google Home Services is now being rolled out to seven major cities around the country including Los Angeles, Seattle and Atlanta.  Read More

Android and iOS users in the United States now have the option of “following” search topics on the mobile news card in their Google search app feed. After completing a search for a topic such as a television show, a sports team, a musician or a movie, Google searchers will now see a “Follow” button.  Read More

Google recently made a major change to its documentation for videos.  The company announced that video rich results will now be displayed in image searches on mobile devices. In order to view the video, users will need to click on the “Watch” option which appears below the image of the video (clicking in the image  Read More