Blogs
Online Marketing
The Do’s and Don’ts of Ad Retargeting in 2019
Digital Media Marketing, Online Marketing, Pool Marketing Site
Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind them why you are the pool company they want and need. Being the powerful marketing Read More
Half of Small Businesses Have No Marketing Plan for 2019
Digital Media Marketing, News, Online Marketing, Pool Marketing Site
This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of revenue, their stress levels, what they believe are their most effective marketing tactics, and more. Read More
Not too long ago, automated customer service was something that was frowned upon. It was clunky, unhelpful and a time-waster. Thanks to advancements in AI, however, automated forms of customer care like chatbots are not only being accepted by consumers – they’re preferred. Juniper Research recently analyzed how chatbots and AI were affecting retail businesses. Read More
The New Google Ads of 2019 Are Perfect for Pool & Spa Companies
Google, Online Marketing, Pool Marketing Site
Google Marketing Live 2019 was loaded with huge announcements. Among the most exciting of the lot for pool and spa companies were the up-and-coming Google Ads formats. New Google Ads Formats for 2019 Google announced three brand new types of ads that will be available soon: Discovery Ads These native ads will show up in Read More