Blogs
Online Marketing
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More
Paid Search Dominates All Other Digital Ad Channels in 2019
Facebook, Instagram, Local Marketing, Online Marketing
New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is Read More
3 Effective Digital Marketing Tactics for Shoestring Budgets
Digital Media Marketing, Online Marketing, Pool Marketing Site, SEO tips
If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Investigate Search Query Reports Search query reports provide insight into which keywords are working well for Read More
New Display Advertising Stats Your Pool Company Should Know
Google, Online Marketing, Pool Marketing Site
Advertising on social media, websites and apps through video, audio, text and images (also known as display advertising) has become one of the most effective methods for expanding a brand’s reach and attracting visitors. Some industries tend to fair better when it comes to display advertising, and pool companies are one of those leading the Read More