Selling products or services to any generation is a challenge, but millennials have a lot of advertisers scratching their heads and struggling to come up with solid marketing campaigns.  This is because of a number of factors, like: Millennials are multi-taskers.  The 18 to 34 years of age crowd enjoy using multiple devices simultaneously and  Read More

Econsultancy and Adobe recently teamed up and released their 2018 Digital Intelligence Briefing report.  Not surprisingly, their research revealed that marketers were most interested in optimizing the customer experience this year. The report included responses from nearly 3,000 readers and over 2,500 individuals working in marketing agencies.  These were the top ranked areas which respondents  Read More