Blogs
Online Marketing
The Latest Research on Why Google My Business Listings Matter
Digital Media Marketing, Google, Local Marketing, Online Marketing
The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Read More
3 Instagram Marketing Tips for Pool and Spa Firms
Instagram, Local Marketing, Online Marketing, Social Media
No other platform gives pool firms the opportunity to share their gorgeous spas, swimming pools and their features like the fastest growing social media network Instagram. But the channel can be an overwhelming place to be for business owners – unless you have a few handy Instagram marketing tips in your pocket. It’s easy to Read More
Majority of Consumers Rely On Online Marketing Videos for Purchases
Online Marketing, Video Marketing, YouTube
Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential Read More
Are Your Email Subscribers Ignoring Your Messages?
Content Marketing, Email Marketing, Online Marketing, Pool Marketing Site
If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. Read More