Blogs
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs. But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that can help your brand better leverage its marketing efforts. 1. Detailed Landing Page Reporting Read More
The Google Analytics tool is a treasure chest bursting with golden insights and shiny data that every advertiser should be using to his or her advantage. This would explain why it continues to be the most widely used web analytics tool in the world, with 45 percent of Fortune 500 companies and 64 percent of Read More
Search engine marketing (SEM) is among the most valuable inbound marketing methods available today. While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you can substantially increase the effectiveness of your marketing campaigns online. The problem with Google AdWords is that many brands simply Read More