Blogs
Content Marketing
Short-Form Videos (Two Minutes or Less) are Top Content Marketing Performers
Content Marketing, Digital Media Marketing, News, Video Marketing
When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the major emerging trends this year, and the short-form video was among their top 5 list. Read More
What It Takes to Build a Strong Web Presence
Content Marketing, Digital Media Marketing, Pool Marketing Site, SEO tips, Social Media
Over a month ago leading pool industry media outlet, Pool and Spa News, released their list of the Top 50 Pool Builders of 2019. A lot of factors are taken into account when deciding who will rank on this prestigious nation-wide list, and you may be surprised to find out that your pool company’s web Read More
How Pool & Spa Companies Can Improve Video Content Performance
Content Marketing, Video Marketing, YouTube
We may not always be able to predict the future. But recent research from HubSpot makes it pretty clear that video content is here to stay. People want to see more videos from the brands they love, and pool and spa companies are no exception. Like many companies in this industry, you’ve likely already produced Read More
On-Location Videos Add a Human Element to Pool Companies
Content Marketing, Pool Marketing Site, Video Marketing
One of the most effective “types” of video marketing in existence today are on-location videos. At Pool Marketing Site, we have witnessed first-hand that on-location videos are excellent in generating web traffic, broadening your social reach and serve as one of the leading ways to humanize your pool company. It’s a well known fact that Read More