Blogs
Content Marketing
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
3 Best Pool & Spa Company Calls To Action for Lead Generation
Content Marketing, Local Marketing, Online Marketing
The call-to-action (CTA) you incorporate into your written content, landing pages, web pages and beyond is a powerful lead generation workhorse for your pool and spa company. It’s the motivator and often the determining factor as to whether or not someone turns into a customer or remains a passive visitor. The problem is uncovering that Read More
On September 12, 2017 Apple announced that there would be three new iPhones joining the family: the iPhone 8, the 8 Plus, and the iPhone X (ten). While these smartphones may be of personal interest to businesses and marketers, they can also present some new challenges to mobile marketing that should be taken into consideration. Read More
Amazon has introduced a social network to iOS users which appears to be a combination of Instagram and Pinterest. In this network, users can access both user and sponsored content which may be of interest to them based on their preferences. Those who like something they see on Amazon “Spark” can mark it with a Read More