When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority.

Altimeter recently took note of all of the major emerging trends this year, and the short-form video was among their top 5 list. The results were compiled in their annual publication, the State of Digital Content, and involved over 400 respondents from North America, Europe, and China who ran a company with a minimum of 1000 employees.

Other trends on the list included product-focused content outperforming thought leadership pieces and businesses tracking the impact of their content marketing efforts.

On-Location Short-Form Videos Are Ideal for Pool Companies

On-location short-form videos are ideal for almost anyone in the pool and spa industry. From pool builders setting out to establish themselves as experts to service providers, retailers, and industry pros, on-location videos can be used to nurture leads at any point throughout the sales funnel.

Being at a specific location has drawn the attention of viewers since the earliest days of television. Instead of sharing a breaking news story on local news, you can tell the tale behind your pool company, share one of your latest pool projects, and you can educate consumers about the benefits of using your products and services.

Work with a Video Production Company You Can Trust

Pool Marketing Site has years of experience in working specifically with those involved in the pool and spa industry. We’ve grown to become a leading digital media marketing firm for pool builders, designers, retailers, and other pool professionals because of our quality work, our communication skills and our affordable short-form video production services.

Discover the Pool Marketing Site difference today by browsing our website or give us a call at (281) 940-3798.