Blogs
Content Marketing
Over Half of Google Searches Go Unclicked (And How to Change This!)
Content Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO tips
Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They Read More
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More
Is Video Content Killing Test-Only Posts?
Content Marketing, Pool Marketing Site, Video Marketing, YouTube
Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon text altogether? Here are a few points to consider. * YouTube Video Content This one Read More
Guidelines for Building the Best Pool Company Landing Page
Content Marketing, Digital Media Marketing, Pool Marketing Site
A pool company landing page serves many purposes. In an instant, a landing page can transport a visitor to your website, it acts as a funnel so you receive the best quality leads available, and they ultimately increase conversions. There are many benefits to having one or more landing pages. But if they aren’t done Read More