Blogs
On-Location Videos Add a Human Element to Pool Companies
Content Marketing, Pool Marketing Site, Video Marketing
One of the most effective “types” of video marketing in existence today are on-location videos. At Pool Marketing Site, we have witnessed first-hand that on-location videos are excellent in generating web traffic, broadening your social reach and serve as one of the leading ways to humanize your pool company. It’s a well known fact that Read More
The Do’s and Don’ts of Ad Retargeting in 2019
Digital Media Marketing, Online Marketing, Pool Marketing Site
Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind them why you are the pool company they want and need. Being the powerful marketing Read More
3 Tips for Pool & Spa Companies to Get Started with Local SEO
Local Marketing, Pool Marketing Site, Search Engine Optimization, SEO tips
Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” searches, which also contain variations of the phrase “To Buy” or “Can I Buy.” Other studies have found that 97 Read More
Clever Company Protects Brand Reputation with Climate Change Campaign
News, Pool Marketing Site, Reputation Management
As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit Read More