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Blogs

Instagram Stories Vs. Facebook Stories: Which to Use and When?

Digital Media Marketing, Facebook, Instagram, Pool Marketing Site, Social Media

A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which may impact when, and if, you use either one. We’ve put together a quick guide to help  Read More

5 Signs You Need a New Pool & Spa Company Logo

Digital Media Marketing, Local Marketing, Pool Marketing Site

A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive impression of your brand. It’s no surprise, then, that 67 percent of small businesses will  Read More

Statistics Show Direct Mail Marketing Isn’t Dead

Local Marketing, Pool Marketing Site

When it comes to marketing, a lot of us hear that old school methods are ineffective and online is the place to be. While there is no question that newspaper and radio ads aren’t as beneficial as they once were, other methods – like direct mail – continue to produce stellar results for pool and  Read More

Survey Finds Visual Content Is King in 2019

Pool Marketing Site, Video Marketing, Web Design

The number of small businesses who believe in the power of visual content is continuing to grow. Visual Objects recently surveyed 529 American small businesses to learn more about three things: The type of content they have been publishing The effectiveness of their content The content they plan to publish this year Below are some  Read More

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