YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing.    While brands may be concerned about losing  Read More

Creating a vision for your business is one thing, but effectively communicating that vision to a distracted online audience is something completely different. Let’s be honest, it’s flat out difficult to explain what your business is all about to customers, partners, investors, and big decision makers when you have a lot of complicated information to  Read More