How often do you hear about the “hottest new trend in marketing”? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, “That will never last.” And you’re probably right most of  Read More

YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing.    While brands may be concerned about losing  Read More