Recently, Facebook published a new guide for video creators that provides tips on how to maximize your video content and boost audience engagement with your video uploads. The video creator guide can offer help to pool and spa businesses looking to use video content to engage website videos and increase sales. What is Facebook’s New  Read More

How often do you hear about the “hottest new trend in marketing”? With so many new trends coming out all the time, you might be a bit skeptical about which ones are here to stay. You read about a new trend and think to yourself, “That will never last.” And you’re probably right most of  Read More

YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing.    While brands may be concerned about losing  Read More