Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs.  But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that can help your brand better leverage its marketing efforts.   1. Detailed Landing Page Reporting  Read More

Search engine marketing (SEM) is among the most valuable inbound marketing methods available today.  While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you can substantially increase the effectiveness of your marketing campaigns online. The problem with Google AdWords is that many brands simply  Read More